Social Media Marketing Manager
Campus Recreation & Wellness
After a semester-long internship, beginning January 2017, I have had the opportunity to work as a Social Media Marketing Manager with Campus Recreation & Wellness (CRW) after a promotion, May 2017. This position has opened many doors, given me a creative space, developed my office professionalism, cultivated a place to experiment while implementing countless marketing strategies, team collaboration techniques, and brand development curation. Working alongside CRW staff and interns I have progressively applied marketing skills taught during courses from my time as a student at ECU to real-world marketing strategies.
Wellness Wednesday Facebook LIVE
Wellness Wednesday Facebook live weekly segments began when my colleague and I were approached to create a video tour of our Student Recreation Center. We thought, let's give them a tour live. The tour of the facility was a huge hit on Facebook and has become a weekly segment planned around CRW's "Great 8 Dimensions of Wellness." Weekly segments continuously receive an increased audience, with viewers ranging to an audience well over 3,000. We have found going live starts a conversation, is a great way to reach target audiences, and inform ECU students and Pirate Nation. Every week, I plan, coordinate, direct, and host these segments with many areas of East Carolina and CRW departments, hosting campus organizations, CRW staff to even doctors employed within our community.
Managing @ECU_CRW Twitter Handle
Another social tool I manage is the Twitter Handle for CRW, @ECU_CRW. I worked to develop a posting schedule, types of tweets produced from a college-affiliated account, and how to efficiently create content for Twitter as a team. In an effort to improve efficiency and collaboration, I implemented a social media calendar. This calendar exists on Google Sheets and covers our Twitter and Instagram social content one month at a time. Once content for tweets are created, we schedule the tweet to automatically using Hootsuite. Resulting in the Twitter feed you see on the right side of the page. #Hootsuite #Collaboration #SocialMediaCalendar
Wellness Wednesday Facebook LIVE
Presenterwith 2018 Collegiate Marketing Institute
Developing a weekly Facebook live series over the span of two years, our marketing team was able to become experts with live video. We worked to share Campus Recreation & Wellness’ 8 Dimension of Wellness while carrying out organization mission, values, and goals.
October 2018, we were selected to share how we leveraged our weekly video series, Wellness Wednesday, to connect campus partners and create a conversation around organizational, 8 Dimensions of Wellness, events, and services.
